Creating Media: Audience and Demographics

Creating Media:Audience and Demographics

Task: To use Channel 4's Tribes to disseminate the 'teenage' audience into their various tribes (ideologies). 

1)Watch the clip on the website and read through the different descriptions of 'groups' of young people.  
Alternative                                 

• Young alts                                             
• Skaters
• Hardcore
• Hardcore gamers
• Superfans

Mainstream

• Chavers
• Fan girls
• Chavs 
• Sports Junkies
• Blingers

Leading edge

• Activists 
• Creatives
• Urban Artists
• DIYers
• Scenesters 

Urban

• Get Paid Crew 
• Stylers
• Trackies
• Wasteman 

Apirant

• Trendies
• Vloggers
• Hypebeasts
• New Casuals

2)Consider who you might identify with, based on your own interests. Create a moodboard of images that illustrate your own tribe (ideology), linked to the music, sport, fashion and technology that appeals to people like you. 

I believe through my own interests that I don't actually fit into one specific group and that certain aspects of what I enjoy fit into a range of different groups. However, if I were to pick a group that I can most identify myself as being would be Aspirant because I enjoy shopping for the latest trends and I also prefer to wear something casual such as jeans instead of dresses (mainstream). 

3)Match the magazine title with a group and explain why you think this tribe may consume this product.

Magazine Title	UK Tribe	Explanation of appeal Key terms: Aspiration, Ideology, Target Audience
Thrill	Alternative	Thrill would appeal to the UK tribe of Alternative because its target audience is skaters which fits into the ideology of the Alternative tribe. This is because the target audience would aspire to become a better skater as they are interested in learning new skills and improving their ability and knowledge.
Match!	Mainstream	Match! would appeal to the UK tribe of Mainstream because its target audience is “football fanatics” which fits into the ideology of the Mainstream tribe. This is because the target audience would aspire to improving their knowledge on players, match statistics and teams etc. The UK tribe of Mainstream features the group “Sports Junkies” which relates to the magazine’s subject of football.
Cosmopolitan	Apirant	Cosmopolitan would appeal to the UK tribe of Apirant because its target audience is young women who love beauty and fashion. This links to the idea of the group Trendies in Apirant which means sticking to the latest trends in fashion and beauty which Cosmopolitan’s subject is. This fits into the ideology of Apirant since the target audience would aspire to learn fashion tips and tricks and how to improve their makeup looks etc.
Playstation	Alternative	Playstation would appeal to the UK tribe of Alternative because the magazine’s target audience is “hardcore gamers” which is a group that belongs in the tribe Alternative. This is because the target audience would aspire to read about different games coming out which they can buy and what is popular at the time.